Problems playing this file? See media help.Īfter attaining huge success with her debut album. I Did It Again, Dream Within a Dream, and The Onyx Hotel, as well as for her Las Vegas show, Britney: Piece of Me. Spears has performed the song live on tour, for Oops!. It went on to receive three nominations at the 2000 MTV Video Music Awards. The accompanying music video was directed by Nigel Dick it depicts Spears on Mars, dressed in a red bodysuit, as she addresses an astronaut who has fallen in love with her.
It topped the charts in at least 15 countries, including Australia, Denmark, and Spain. Commercially, it peaked at number nine on the US Billboard Hot 100. The song was nominated for Best Female Pop Vocal Performance at the 43rd Annual Grammy Awards in 2001. I Did It Again" received many positive reviews from music critics and some noted similarities to Spears' debut single ". Its bridge features spoken dialogue which references the hit 1997 film Titanic. The lyrics refer to a woman who views love as a game, and she decides to use that to her advantage by playing with the emotions of a boy who likes her. It was written and produced by Max Martin and Rami Yacoub. It was released on April 11, 2000, by Jive Records as the lead single from the album, and her sixth single overall. I Did It Again" is a pop song by American singer Britney Spears from her second studio album of the same name. A chart-topping single might have been nice, but it hasn’t harmed the song’s legacy in the slightest." Oops!. That’s over ten times more than the …Baby One More Time album opened with, and it gave Britney Spears the record for highest first-week sales for a female artist. The Oops!…I Did It Again album debuted at #1, selling 1.32 million copies in its first week. They’d employed a similar strategy just months earlier with *NSYNC, who forewent a probable #1 single with Bye Bye Bye but smashed sales records with No Strings Attached. There is a reason though Jive had their eye on those all-important album sales and chose not to issue a physical single.
It didn’t even come close, peaking at #9 on the Billboard Hot 100. Yet, even though Oops!…I Did It Again is among Britney Spears’ most distinctive hits it didn’t top the chart in America. Rarely again would she enjoy a consistent period of visible commercial success to this degree. The track sold 124,000 copies in its first week to debut at #1, becoming Britney’s third single to do so in little over 12 months. Proving that she was not about to succumb to the sophomore slump, Oops!…I Did It Again was a massive hit in every territory that it was released, including the UK. It felt very much as if Britney Spears was in control – and in the loop – at all times. In that sense, Oops!…I Did It Again is immaculately realised, with several outfits that undoubtedly caused a particular demographic immense pleasure, but none which felt like they were exploiting their teenage star. However, this was still a point in her career where she was treading the line between prick-tease and role model. Britney’s red bodysuit is the defining look from the video. Even with such choice styling, the aesthetic retained a sense of cool and looked like it belonged in 2000. Instead, it’s applied in the loosest sense to the troupe of dancers, with their tin foil outfits paying homage to vintage sci-fi. The alien-theme could so easily have ended up looking kitsch. The best thing about the concept is that it never dictates the visuals. Now one of the most recognisable people in the world, the Oops!…I Did It Again video takes that one step further and places Britney on her own planet. Having experienced a meteoric rise to fame, she was no longer the girl next door. It pushes everything up to the next level and acts as a perfect metaphor for Britney Spears’ current position. Undoubtedly, what upped the ante for Oops!…I Did It Again was the music video.